Branding and website design Ardent Consulting Engineers
Ardent Consulting Engineers is an award winning, multi-disciplinary civil engineering consultancy.
We have worked with Ardent for almost a decade and have been an integral part of their journey from a small London based firm with 10 staff to one of the fastest growing consultancies in the country with 6 offices nationwide and over 100 staff.
A significant milestone in our partnership occurred as Ardent’s reputation grew and their client base transformed. To drive further expansion, we advised that brand and website development was required to inject vitality and adaptability into the business and resonate with their new corporate audience.
Our brief here was clear: to strategically elevate Ardent’s brand, whilst being careful not to lose sight of its tradition. With this in mind, we developed a refreshed brand which added some needed punch, vibrancy and flexibility to align with and aid company growth.
Throughout the process, we remained dedicated to striking a balance between ushering in a new era and cherishing the company's tradition.
We uplifted the website to exude warmth, approachability and professionalism, all while catering to the expectations of a B2B audience. The addition of a team page, complete with portrait images, breathed new identity into the business making it more relatable to their audience. Key user journeys were fine-tuned and essential product information was surfaced on the home page.
This project delivered Ardent with a stronger platform for evolution built on its tradition and values. Central to the success of this project was our close relationship with Ardent and understanding of its history and development strategy.
We are continuing to work with Ardent, helping to develop their business and brand online by capturing insight and data to fuel innovation and improvements to their digital platform.