Branding, website design and online advertising The Family Parks Group
After experiencing rapid growth in their holiday park business, our client approached us seeking guidance on how to effectively manage their digital assets.
At the time, The Family Parks Group, the umbrella brand we later introduced, did not exist. Each of their holiday parks operated independently, with separate branding and websites, leaving customers unaware of their connection to the same organisation.
We recommended the unification of the individual parks under the umbrella brand to foster brand recognition, facilitate cross-selling opportunities and provide a platform the client to compete effectively in their industry.
As well as creating The Family Parks Group as a brand, we rebranded each individual park, aligning their identities to establish a cohesive and recognisable brand presence.
We also delivered a new WordPress website that seamlessly integrated all facets of the business. This enhanced user experience enabled visitors to effortlessly peruse and book services across all parks.
SEO and online advertising
In addition to the website development, we are implementing an online advertising campaign and an SEO strategy to extend The Family Parks Group's online reach. This approach aims to build upon the positive results achieved so far, driving increased sales and bookings.
We continue to work with The Family Parks Group to propel their business to new heights in the digital landscape.