The Proof.

Client Background

Our client, a nationwide leisure provider, operates across diverse sectors, catering to businesses and individuals with specialised solutions. Despite their extensive reach and expertise, they faced challenges in presenting a unified brand identity and streamlining their marketing efforts to capture and convert leads effectively.

The Challenge

The client approached us with several pain points:

• A fragmented brand identity that diluted their market presence.
• An outdated website system that lacked user-centric design, hindering lead generation and conversions.
• Inefficient internal systems reliant on third-party software that stifled scalability.
• A need for strategic, high-impact digital marketing campaigns to reach their target audience.

The lack of a cohesive brand strategy and digital infrastructure left the business underperforming in its competitive industry.

The Solution

To address these challenges, we implemented a comprehensive strategy:

1. Brand Consolidation and Identity Design: We created an umbrella brand that unified the client’s offerings under a strong, cohesive identity. This new brand emphasised professionalism, trust and market leadership, enhancing brand recall and recognition.
2. Website Design and Development: A fully redesigned website showcased the client’s services in an intuitive and visually appealing manner. We prioritised an improved user interface (UI) and user experience (UX), ensuring smooth navigation and clear calls-to-action to drive conversions.
3. Custom CRM Development: To eliminate dependency on third-party tools, we designed and built a bespoke Customer Relationship Management (CRM) system. This tailored solution aligned with the client’s operational needs and could scale with their growth.
4. Digital Advertising Campaigns: Our team ran data-driven advertising campaigns targeting the client’s ideal audience. These campaigns leveraged strategic ad placements and compelling creatives to maximise engagement and generate high-quality leads which delivered measurable return on investment.
5. Optimising Internal Systems: We advised the client on optimising their internal software ecosystem, ensuring seamless integration with their operations, increasing the business’s enterprise value and paving the way for future expansion.

The Results

This client’s partnership with us produced exceptional outcomes:

• Brand Awareness: A unified brand identity significantly improved brand recognition and recall, setting the client apart from competitors.
• Website Performance: Website engagement metrics soared, with a 50% increase in session duration and a 30% boost in conversion rates.
• Revenue Growth: The combination of rebranding, a new website and digital campaigns contributed to significant revenue growth within 12 months.
• Operational Efficiency: The custom CRM reduced reliance on external software, improving workflow efficiency and scalability.
• Business Growth: With a stronger foundation, the client successfully scaled their operations, acquiring new businesses to expand their reach.

Client Testimonial

“Highly recommend The Dux Digital for any business wanting to optimise their online customer journey and develop a brand that really speaks to its target audience. The expertise within Dux Digital is unlike any agency I’ve worked with before. They don’t just want to get the job done, they want to really understand what it is you’re trying to achieve, and explore the best way to do that. They care… and that’s rare!”

– Lucy Kerby, Marketing Manager

Client Background

Our client is a nationwide civil engineering company with decades of experience delivering infrastructure projects across the UK. Renowned for their technical expertise and commitment to quality, they aimed to elevate their business beyond traditional perceptions, transitioning into a more corporate facing entity. Their goal was to attract larger organisations, secure higher-value contracts and expand into new sectors within the built environment space.

The Challenge

Despite their stellar reputation within the civil engineering sector, the client faced significant challenges:

• Brand Identity: Their brand identity did not reflect the corporate professionalism required to attract larger clients and contracts.
• Limited Online Presence: Their website lacked the sophistication and content necessary to appeal to decision makers in the corporate sector.
• Attracting New Talent: The company sought to reposition itself from a traditional consultancy to a forward thinking employer, appealing to the next generation of engineers to enhance its services and drive fresh, innovative ideas.

This misalignment with their desired target audience limited their ability to leverage new opportunities to scale and grow the business.

The Solution

To meet these challenges, we devised a tailored strategy and growth plan:

1. Brand Redesign:

• We reimagined the company’s visual identity, creating a polished and professional brand that resonated with a corporate audience.
• This included a new logo, refined colour palette, typography and brand guidelines to ensure consistency across all touch points.

2. Website Overhaul:

• Designed and developed a modern website with an intuitive layout, professional visuals, corporate-focused messaging and engaging rich video content.
• Enhanced user experience with clear navigation, easy access to case studies, and strong calls-to-action.

3. Content Creation:

• Developed fresh, authoritative content highlighting the company’s expertise, successful projects and value to corporate clients and new talent.
• Included high quality imagery, videography and testimonials to build credibility.

4. Strategic Positioning:

• Worked closely with stakeholders to redefine their positioning as a corporate facing civil engineering leader ready for larger scale opportunities.

The Results

The transformation delivered measurable and impactful results for this client:

• Brand Positioning: The client’s new corporate identity elevated their profile in the industry, making them more competitive for high value contracts.
• Client Acquisition: The improved branding and online positioning provided the platform for attracting higher quality projects and drove measurable and sustainable business growth.
• Talent Acquisition: Focused messaging aimed at showcasing the company’s ethos and culture enabled the business to attract top talent, strengthen its expertise, and secure future growth.
• Stakeholder Feedback: Key stakeholders praised the professional brand transformation, further solidifying their confidence in the company’s direction.

Client Testimonial

“The Dux Digital has been instrumental in transforming our business. Their strategic vision and execution have taken our business to new heights. We’re now positioned to target the clients and projects that align with our growth ambitions.”

– Susan Cole, Operations Director

Client Background

Millane Contract Services Ltd is a trusted multi-discipline building, roofing and maintenance company with over 30 years of experience. Operating from their Head Office in Essex and a central London office, they provide national 24/7 services to private companies and government entities. While highly regarded for their expertise and reliability, the majority of their work came from referrals, leaving a significant gap in their online presence and social proof.

The Challenge

Millane Contract Services needed to establish a stronger digital footprint to:

• Build social proof that highlighted their expertise and reliability.
• Expand awareness of their services beyond referral networks.
• Increase online engagement across social media platforms to connect with new audiences and reinforce trust with existing clients.

Despite their stellar reputation, their online channels lacked activity, resulting in limited visibility and engagement from potential clients.

The Solution

We implemented a comprehensive social media strategy to address these challenges:

1. Strategic Campaigns:

• Developed campaigns that showcased Millane’s services, success stories and behind-the-scenes insights to humanise their brand.
• Highlighted their strengths, 24/7 operations and unique value propositions for private and government clients.

2. Content Creation and Calendars:

• Created and managed monthly content calendars tailored to each platform (Instagram, Facebook, LinkedIn).
• Produced high-quality content, including before and after project case study videos, office and team content, and drone footage.
• Used drones to capture aerial footage of on-site projects, showcasing the scale and impact of their work.

3. Audience Engagement:

• Actively managed social interactions, responding to comments, messages and queries to build trust and rapport.

4. Analytics and Optimisation:

• Regularly analysed engagement metrics to identify high performing content and refine the strategy.
• Optimised posts based on audience preferences to maximise reach and interaction.

The Results

The campaign produced outstanding results in just six months:

Reach Growth:

• Instagram: +251%
• Facebook: +202%
• LinkedIn: +127%

Content Interaction Growth:

• Instagram: +907%
• Facebook: +190%
• LinkedIn: +1,162%

These significant improvements positioned Millane Contract Services as a credible and highly visible entity online, building trust with prospective clients and enhancing their market presence.

Client Background

Peter Garland-Collins, known as “The Brentwood Realtor,” is an estate agent affiliated with Keller Williams UK, operating in Brentwood, Essex. Despite his strong local reputation, Peter aimed to elevate his digital presence to reach a wider audience and establish a solid foundation for building a competitive and scalable business in a challenging market.

The Challenge

Peter faced several challenges in his digital marketing efforts:

• Limited Online Presence: Despite his local reputation, Peter’s online visibility was minimal, restricting his ability to attract potential clients through digital channels.
• Brand Identity: There was a need to establish a distinctive brand that resonated with the local community and set him apart from competitors.
• Business Growth: While Peter was eager to expand his business, he lacked the foundational structure and strategy necessary to drive sustainable growth.
• Lead Generation: Peter aimed to increase the number of leads generated through online platforms, necessitating a strategic approach to digital marketing.

The Solution

To address these challenges, we developed a comprehensive digital strategy focusing on the following areas:

1. Social Media Management:

• Content Creation: Produced engaging and relevant content tailored to Peter’s audience, including property showcases, market insights and community highlights.
• Platform Optimisation: Managed and optimised Peter’s social media profiles to enhance engagement, foster connections and drive leads.

2. High Quality Lead Generation:

• Video Funnel: Created a personalised video funnel integrated with targeted social media outreach, automating the process of nurturing and qualifying leads.

3. Brand Elevation:

• Visual Identity: Developed cohesive branding elements to ensure consistency across all digital platforms.

4. Business Structure:

• Foundation for Growth: Introduced the “Garland-Collins Real Estate Team,” leveraging Peter’s surname to build a trustworthy brand and create a strong base for future business growth.

5. Paid Advertising Campaigns:

• Targeted Advertising: Implemented data-driven paid advertising campaigns to maximise visibility and engagement during key property market periods.
• Performance Monitoring: Regularly analysed campaign metrics to refine strategies and optimise return on investment.

The Results

Our strategy delivered exceptional results, transforming Peter’s business:

• Expanded Digital Presence: Social media engagement surged, significantly increasing Peter’s reach within his target market.
• Strong Brand Identity: The “The Brentwood Realtor” persona established Peter as a trusted, recognisable figure in the community.
• Boosted Lead Generation: Strategic paid advertising and optimised content drove a marked increase in enquiries and client interactions.
• Operational Efficiency: A personalised video funnel automated lead nurturing and qualification, streamlining processes and freeing Peter to focus on closing deals and scaling his business.
• Business Growth: Launching the “Garland-Collins Real Estate Team” elevated Peter’s operation from a one-man business to a scalable team enterprise, enabling team expansion, higher revenue and greater market share.

Client Testimonial

“In just a short time, the team at The Dux Digital have elevated my online presence and given my brand some enhanced identity. Thanks guys, I am loving working with you. Great job!”

– Peter Garland-Collins

Client Background

Cameron Whyte is one of the South East’s leading industrial roofing and cladding providers. Founded just before the onset of the Covid-19 pandemic, the company faced challenges in establishing a strong brand presence while navigating a difficult market environment. They needed expert guidance to build a recognisable identity and expand their digital presence.

The Challenge

The client sought to:

• Create a Strong Brand Identity: Establish a brand that stood out in a competitive industry, ensuring flexibility to establish long term growth.
• Build Online Visibility: Overcome the challenges of operating during a global pandemic by increasing their digital presence to attract new business.
• Attract Clients: Develop a brand foundation that would enable them to gain visibility, build credibility and win new contracts.

The Solution

To address these challenges, we implemented a tailored digital strategy:

1. Brand Creation: We worked closely with the directors to create a distinctive brand identity that reflected their expertise and reliability in the industrial roofing sector.
2. Digital Presence: We focused on ensuring consistent online visibility, especially during the pandemic, to keep their services in front of potential clients.
3. Website Development & Digital Strategy: We began developing a new website (launching in 2025) to further enhance their online presence and support business expansion. This includes advising on digital marketing strategies to build their long-term client base.

The Results

Our partnership has already yielded significant results:

• Brand Recognition: The newly established brand has positioned Cameron Whyte as a professional and trusted name within the industry.
• Stronger Online Visibility: The digital strategy maintained their market presence during challenging times and allowed them to continue attracting new business.
• Solid Foundations for Growth: The brand and online presence set the foundation for the business to scale tits operations as they move into future growth phases.

Client Testimonial

“Extremely professional, passionate and proactive. We enjoy working with the team at The Dux Digital and would not hesitate to recommend them.”

– Kevin Lennie, Managing Director